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〈中部〉嘉縣青農結盟 「沃田農場」拚苦瓜行銷 – 我是在地人

〈中部〉嘉縣青農結盟 「沃田農場」拚苦瓜行銷

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2018-08-24

〔記者蔡宗勳/嘉縣報導〕嘉義縣青年返鄉務農蔚為風潮,四位志同道合的青農集資成立行銷公司,獲知名連鎖大賣場通路商青睞,朝異業合作方向邁進,供應品項不斷擴充,除讓更多農友獲益,還有機會外銷,創造更大的利潤空間。

縣府農業處長許彰敏昨說,透過縣府輔導,獲Global Gap(優良農業規範)認證的青農溫偉毅、陳育旗、劉信男與陳鏡仲,成立「沃田農場」行銷公司,由生產面進行串連合作,並將農產品於合作門市上架,建立穩定的供銷模式,往後並規劃計畫性生產,期待他們早日建立品牌拓展國內外市場。

布袋水晶苦瓜 獲通路商青睞

溫偉毅回布袋鎮過溝地區種植「水晶苦瓜」六年,兩年前打進全聯、好市多連鎖超市或大賣場,除號召合計種植苦瓜四十公頃的農友加入供應鏈,今年夏天也遊說陳育旗種植苦瓜。

溫偉毅表示,過溝是嘉縣主要苦瓜產區,但有青黃不接現象,如果太保市、新港鄉等地的溫室,夏季可以挪出部分種植苦瓜,更具競爭力,因通路商給的條件很優惠,每公斤比批發上價多五元,而且是到田間直接收貨,又少了運費與紙箱等成本。

到香港展售 3條喊價390元

「沃田」上個月到香港展售苦瓜,每條重三百公克,三條喊價港幣一百元(約新台幣三百九十元),很快就銷售一空,供應商也主動找上門,開始零星空運苦瓜至香港,為台灣農產品產銷再開一扇門。

  • 種植苦瓜六年打入「好市多」供應鏈的溫偉毅(左),今夏輔導另位青農陳育旗(右)溫室栽培苦瓜。(記者蔡宗勳攝)

    種植苦瓜六年打入「好市多」供應鏈的溫偉毅(左),今夏輔導另位青農陳育旗(右)溫室栽培苦瓜。(記者蔡宗勳攝)

報導來源:自由時報【原文網址

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