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青農領軍 打造苗栗菁市集 – 我是在地人

青農領軍 打造苗栗菁市集

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#苗栗 #市 #中時電子報


中國時報【何冠嫻╱苗栗報導】

苗栗縣政府積極推動青年政策,為展現縣內青年實力,除了輔導創業外更打造行銷通路,今年縣府結合青年業者,建立品牌「菁市集」,在縣內鄉鎮與台中市展售,將苗栗的農產與文創好物推廣至全國。

苗栗青年返鄉除發揚在地農產外,更開闢新客群,由百大青年農民組成的「大青皇巢」,以創意書籍包裝推出「天農八舖」,將在地芋頭條、樂仙米、草莓乾、蜜香紅茶、柚子蔘、梅乾菜、紅棗乾及龍眼蜂蜜等,加強行銷農產。

三義鄉的青稻夫農產工作室也以優質好米,利用青稻糙米研發適合幼童、長者的「米星星」,推出高規格的零食饗宴,開拓客源。

苗栗縣青年積極擴展行銷通路,縣府也致力打造銷售平台,縣府勞工及青年發展處長彭德俊表示,往年規畫多場市集,今年打造「菁市集」,盼能透過品牌經營打響名號,將在台中市、苗栗市、卓蘭鎮、頭份市打造分別以泡泡、小丑、童趣、氣墊樂園為主題的市集,帶領青年走出苗栗,打響文創品知名度。

報導來源:中時電子報【原文網址

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