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〈南部〉台東/體驗農事 大學生助部落行銷 – 我是在地人

〈南部〉台東/體驗農事 大學生助部落行銷

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#卑南 #台東 #自由時報


2019-04-29

〔記者陳賢義/台東報導〕九名淡江大學的三年級學生,由一名老師引領來到台東知本卑南族卡大地布部落,穿戴帽子和手套,一連兩天跟著耆老和族人下田體驗農事,拿起鋤頭整理農田,分組蹲身拔除雜草,了解供給與需求的重要性,並與部落幹部面對面座談,盼能藉由行銷專長助部落開啟行銷管道。

卡大地布族人採有機栽植方式闢地開墾了一處快樂農場,族人不分彼此,分工整理、播種、除草、收成,所有農事全都自己來,體現「我們都是一家人」的傳統,收成大都是自產自銷,或分送給貧困或獨居老人,儘管付出與收入不成比例,卻讓部落土地在友善的環境變得更加肥沃。

淡大師生廿七日來到部落,希望能藉由自己的行銷專長,為部落族人所種的杭菊、小米、紅藜以及洛神花等各種農作物等,打造一套有系統的行銷管道。族人熱情接待,耆老陳鏡榮親自帶著這群大學生下田,解說友愛土地的重要性,學生們也挽起袖子幫忙整地拔草,一連兩天的行程好揮汗。

學生們說,連續兩天的部落農事體驗,讓他們實際了解農民工作的辛苦,也幫助部落拍製農作影片試水溫。

淡大學生穿戴帽子和手套,拿起鋤頭整理農田,體驗部落農事。(記者陳賢義翻攝)

報導來源:自由時報【原文網址

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