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三灣「梨玉露」夯爆 今年打進中國市場 – 我是在地人

三灣「梨玉露」夯爆 今年打進中國市場

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#三灣 #苗栗 #自由時報


2019-07-03 13:14

[記者鄭名翔/苗栗報導]苗栗縣三灣鄉農會去年推出以水梨及白木耳製成的「梨玉露」,廣受市場好評,三個月內熱銷5500箱,今年農會再接再厲,除首度推出6瓶裝伴手禮盒,另也打進中國市場,開拓在地梨農商機。農會表示,今年因受氣候影響,水梨產量較少,因此梨玉露價格也略微上漲,首批2000箱已到貨,老饕們請加快手腳向農會訂購囉。

三灣水梨遠近馳名,為協助穩定農民收益,農會收購果品較小、但仍充滿香氣甜味的二、三級果,用整顆水梨連果帶核一起熬煮18小時,將水梨的酸甜滋味及果粒、纖維一同保留,並加入白木耳調配成濃稠甘甜的健康飲品梨玉露,去年剛上市訂購電話就被打爆,短短3個月就銷售一空。

三灣鄉農會秘書謝杏玲表示,獨創的梨玉露深受不僅深受國內市場喜愛,其具中國風的青瓷印象包裝瓶也成功抓住對岸目光,今年將進軍中國市場,為三灣梨農開拓新通路;此外,農會也首度推出6瓶裝的伴手禮盒,成為小家庭飲用、送禮的新選擇。

但因今年受暴雨侵襲,水梨產量大減,農會評估梨玉露貨量較少,因此將限定於三灣鄉農會販售,價格也會較往年微幅調漲,目前首批2000箱已到貨,想嘗鮮的民眾歡迎洽詢三灣農會訂購,農會也提供宅配服務,可多加利用。

相關影音

                        <p>三灣鄉農會推出的梨玉露,以在地水梨及白木耳加入冰糖熬煮18小時而成,清甜濃稠滑順,超級搶手。(記者鄭名翔攝)</p>

報導來源:自由時報【原文網址

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