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〈北部〉《宜蘭》「稻間美徑」爆紅 2個月創千萬商機 – 我是在地人

〈北部〉《宜蘭》「稻間美徑」爆紅 2個月創千萬商機

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#冬山 #宜蘭 #自由時報


2019-06-02

〔記者張議晨/宜蘭報導〕位於宜蘭縣冬山鄉三奇村的「稻間美徑」,美景與台東池上伯朗大道相媲美;五年前爆紅後,人潮逐年增加,去年五、六月觀光季突破十五萬人次,鄉公所以每人在地消費一百元保守估算,兩個月就創造一千五百萬元商機;公所指出,沒想到短短一公里農路,竟有這麼大吸引力!

稻間美徑為三奇村的三奉路,從奉尊宮路口至道路尾段,全長約一公里;因道路兩旁約四十公頃農地尚未重劃,五、六月水稻種植期間,S型農路兩旁就是翠綠稻田,美景如織。三奉路過去默默無名,五年前有攝影師分享美景,一夕間竄紅,被部落客、網紅封為宜蘭版伯朗大道。

冬山鄉公所在道路前段搭設景觀高台,讓民眾登高俯瞰稻田全景;去年更首度迎來熱氣球,從五月至六月底,到訪人數突破十五萬人次大關。

「出乎意料之外!」冬山鄉公所觀光所長江立偉說,稻間美徑本來僅是地方農路,爆紅後,觀光客逐年攀升,尤其夏天水稻成長期間,遊客數比預期還多。

因人潮眾多,過去周邊僅一、兩攤販賣飲料,今年周邊住戶幾乎都加入賺錢行業,在自家後門擺起香腸攤、飲料舖,搶賺觀光財;賣香腸與飲料的游姓住戶透露,假日遊客多時,一天約有五千元收入,不無小補。

江立偉指出,稻間美徑每年僅四到七月有作物,但觀光季只辦兩個月,今年除延續熱氣球,還有單車輕旅行,六月收割後,還有稻草人製作、焢土窯等,讓水稻田發揮最大經濟效益。

冬山鄉的「稻間美徑」,周邊有四十公頃未重劃農地,五年前爆紅後為地方帶來龐大商機。(記者張議晨攝)

報導來源:自由時報【原文網址

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