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〔記者張議晨／宜蘭報導〕「這米吃了會壯陽嗎？」宜蘭縣壯圍鄉古結村長賴建國，將自產自銷的稻米取名「壯陽米」，因命名獨特又頗負創意，常令顧客莞爾，盼藉吃米「壯陽」。賴建國笑說，壯陽米Ｑ彈飽含香氣，但真的不會壯陽。
賴建國在壯圍鄉代耕水稻，種植面積逾五十公頃；二○一五年，投入自我品牌經營，將自產稻米包裝行銷。不過，品牌名卻令賴苦思許久，突然靈光一現，不如用壯圍充足的陽光命名，便將自家稻米取名「壯陽米」。
賴建國解釋，壯陽米全名為「壯圍陽光米」，但圍、光兩字刻意縮小，乍看就是「壯陽米」，不僅好念、好記，又能引發好奇心。上市後，常有人詢問「這米吃了真的會壯陽？」還有人開玩笑「要把米帶回家孝敬老婆！」
賴建國笑說，壯陽米口感Ｑ彈又有淡淡芋頭香，但就是不會壯陽！
宜蘭縣壯圍鄉古結村長賴建國，將自產稻米命名「壯陽米」，獨特命名方式常令顧客好奇，「米吃了難不成真的會壯陽？」（記者張議晨攝）
報導來源：自由時報【原文網址】
